A Painfull Lesson

The Lesson: Average Joe America does not care! Does not care about the atrocities of industrial agriculture, meat processing, environmental devastation, or the list goes on and on..... They just want to feed their faces with greasy, crappy food.
The Teacher: Lake City Pioneer Days. Yup, we were warned, but we thought, "It's our neighborhood, our community, we do well at Lake City Farmer's Market. Our friendly banker said it would be great. It's a calculated risk, which every entrepreneur must be willing to take."
The Loss: Somewhere around $1,000. (Health permit-$226, Stall Fee-$150, Babysitter all day-$120, Help-$45, Lots of our labor, and food)
This was a very sad wake-up call. Our great Farmer's Market Customers are apparently the exception rather than a norm. Even with all the mainstream "Green" drum-beating, people still aren't making any real changes. They wanted nasty industrial burgers from the trailer 3 stalls down. (Which we had no idea would be there, the chamber of commerce organizer did not have the decency to tell us, despite knowing the gamble we were taking and being familiar with our product) They wanted yucky smelling chicken and rice bowls with mass-produced MSG sauces from 5 gallon buckets.
We will shut down GreenGo Food before we will serve thoughtless, industrial, cheap food. It's wrong on so many levels. We are operating a values-driven business. Will we make it? We're not sure.